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Phil's Cycling Story
The Brief:
Demonstrate the link between elite cycling success and increased participation.
Production:
I researched and found Phil and what an amazing story he has. The reveal with Chris Hoy was so much fun to film and so genuinely moving I still can’t watch it now without grinning, mistily eyed. The film got over a hundred thousand views on youtube and sky’s cycling home page, and the campaign itself was shortlisted for a Cannes Lion, 2015.
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