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Variety Club Appeal

The Brief:

I was asked to devise and direct a video piece which would play during the annual Variety Club dinner, to encourage the glitterati present to give even more generously to this amazing cause.

 

Production:

I wrote/directed the whole piece. Coldplay personally approved the use of the track and I got given carte blanche on who to use for voice over. Of course I’d ask for Sir Michael Caine!

He was a dream to work with, obviously. The video was so successful they used it as their main marketing message for the year and I was invited back to make the new one.

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