Neill Torbit

The Brief:

Sky Store needed an impactful visual device to promote its new DVD Pre-Order service. It had to keep within the master brand, provide an on-air vehicle for the content and give us campaign elements which would work across all media.

 

Production:

Working with the talented designers from Got Got Need and The Mill I led the development and execution of this 360 campaign, including digital, press, billboards and on-air. I put it all together, edited the content and directed the VOs. The resultant orders smashed all previous Sky Store records making the campaign a resounding success.

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