Neill Torbit

The Brief:
To softly promote the impact of sky’s association with British Cycling through elite inspiration and increased participation. I developed the idea of using real people, and researched the four stories and field/edit directed the campaign.

 

Production:

The promo is a standalone piece but also points to the four extended stories. The campaign was a resounding success with a marked increase in awareness of brand association and was shortlisted for a Cannes Lion.

 

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